Published on Apr 20, 2025 6 min read

The 7 Best Social Media Management Tools in 2025: Elevate Your Online Presence

In today’s age, social media has become a major driving force for influencers, businesses, and marketers. Hence, staying on top of your social media game is crucial as it can help you find new clients, drive people to your site, and keep in touch with existing customers so that they stay loyal to your business. But, if you find it hard to manage your social media platforms with a busy schedule, why not get a social media management tool? Yes, you heard it right!

The social media management tools can help you with automated scheduling and posting, content discovery and planning, and analytics and performance tracking. The tools can also maintain an active and elegant presence on social networks. But remember that multiple tools are available, and finding the "best one" can assure success. Therefore, to make the selection of the right tool easier, we have enlisted here the best social media management tools. You can pick any of these tools and streamline your workflow!

The 7 Best Social Media Management Tools in 2025

Here is the list of the seven best social media management tools to try in 2025.

Buffer

Buffer stands out for its simplicity. All you need to do is add your accounts and start social media scheduling. Buffer supports Instagram, YouTube, Facebook, Twitter, Mastodon, LinkedIn, TikTok, Pinterest, Bluesky, Threads, and Google Business Profile. Free users can connect up to three social accounts, and you're limited to scheduling 10 posts for each channel. Buffer is a good choice if you have a small business and team running. Suppose you have a large team and a big business. In that case, you need to pay $6 per channel to get access to engagement features and detailed analytics. The engagement feature allows you to engage with your customers directly from the Buffer.

Hootsuite

It is an all-in-one tool, meaning it will cover all your social media management needs. You can use the tool to create and manage potential posts, schedule messages, run post-advertising campaigns, and monitor various inboxes. You can do anything you expect a social media management tool to do. Hootsuite supports YouTube, Facebook, LinkedIn, Instagram, Threads, TikTok, Pinterest and WhatsApp Business. It is one of the tools that completely supports X. If you want to reply to tweets, monitor your mentions, or see people's feedback about your competitors, you can do it all with Hootsuite. It is easily one of the most expensive tools, but it offers amazing features worth your money.

Sprout Social

Sprout Social stands out for its robust social listening capabilities and analytics tools. These features empower businesses to stay ahead of the competition. The tool lets you get deep insights into social media performance and stay on top of industry trends. It also offers other useful features such as social publishing, post-scheduling, Team Collaboration, Social Engagement, Post Performance, Competitor Performance, and customer feedback. Its customer relationship management allows you to build stronger connections with your audience, turning social engagement into meaningful customer relationships. You can customize your dashboard to focus on what matters most to your business. The tool is super expensive, but its features back it up.

Vista Social

Vista Social is a great tool and can be used for Agencies, Personal Use, Content Planning and Management, and Small and Large businesses. It has a simple interface. It supports a wide range of social platforms such as Facebook, TikTok, Instagram, LinkedIn, Twitter, Reddit and even Tumblr. Its key features include social media scheduling, posting, and social listening, and it also offers multi-platform integration. Other features include Social Media Monitoring, Content discovery, Social Media Analytics, Bulk Scheduling, URL Tracking, and Boost Settings. The tool has limited features in the basic plan. You need to pay for extended features, which can be pricey for small businesses and agencies.

Sendible

Sendible is one of the best affordable social media management tools. Like other tools, it also supports Facebook, LinkedIn, Instagram, TikTok, Google Business Profile, YouTube, and X. Sendible's quick reports allow you to get a good overview of your post's performances on the social networks that it supports. With Sendible, you can schedule posts to be published at a specific time. Or you will be added to a list to get posted automatically at the next appropriate time. You can also reply to the comments on your Facebook, Instagram, and LinkedIn posts. The AI assistant can help you perfect captions. The tool performs the basics well and is suitable for small businesses.

Sprinklr

The tool is best for community organizations and large businesses that need to work together on social media, social proof building, and content management. It is easy to plan and schedule social media posts for different business accounts with Sprinklr. The tool has strong data tracking and reporting features to see how well your posts are doing. Its key features include scheduling and posting, content discovery, activity tracking, and persona apps. Advanced features include mentions, A/B Testing, AI/Machine Learning, and API. Other features include activity planning, a dashboard, and tracking. The tool is super hard to learn and requires special training to use it properly.

CoSchedule

The tool is best for content marketing and team collaboration, helping you schedule, plan, and optimize your content calendar across social media platforms. CoSchedule is a deal for larger teams. It supports Instagram, Facebook, Linkedin, and Pinterest. CoSchedule offers integration with Campaign Manager, MailChimp, Hubspot, WordPress, and other platforms. The tool provides a group of tools for social media campaign tracking, content collection, and post-scheduling. Its key feature is the “Marketing Calendar. It lets you visually plan all aspects of your marketing strategy, including social media, schedule, and track your content. The tool allows you to engage with your audience within the platform.

Conclusion:

Managing multiple social accounts can be difficult, especially when you're an individual small business owner. It is where the best social media management tools can help you. The tools can be useful in scheduling, content creation, analytics, and audience engagement. Some of the best social media management tools include Buffer, Hootsuite, Sprout Social, Vista Social, Sendible, Sprinklr, and Coschedule, among many other tools. Whether you are a small business owner or running a large corporation with many team members, you can try these tools that suit you at the best price and features.