Published on Apr 19, 2025 6 min read

The 12 Best Rank Tracker Tools in 2025: Maximize Your SEO Strategy

Do you wish to have a bird's-eye view of your website's rankings on SERPs? If yes, then we have you covered. A quality rank tracker tool can help you by showing you exactly where you stand in SERPs, allowing you to advance your SEO strategy. You need to monitor a set of keywords to analyze your ranking relative to your competitors.

For this strategy to work, the rank tracker tool you choose must be well-thought-out. It should be easy to use and track your SEO ranking precisely. If selecting the right tool seems like a daunting task, find here the best rank tracker tools to try in 2025, learn their features, and then pick the one that seems right for you!

The 12 Best Rank Tracker Tools In 2025

Below, we have enlisted the 12 best rank tracker tools of 2025:

Ahrefs

Ahrefs is included in one of the best rank-tracking tools with distinctive features. It delivers precise and latest data on keyword positions in graphs and charts, allowing you to track your growth effectively. Ahrefs can track your desktop and mobile Google rankings, segment reporting by filters or page rank position, discover your pages that rank in SERP, and compare your ranking performance to your competitors.

Ranktracker

Ranktracker offers a user-friendly interface and inclusive features. It can track your website's ranking for any specific location, updating on local, national, and global scales. The tools help discover the keywords that give the highest ranking in particular locations and see your website rank on desktop and mobile compared to your competitors. With RankTracker, you can effectively track and improve your keyword positions.

Serpstat

Serpstat allows you to track the rankings of your pages and categories in search engines. It provides real-time data on keyword positions, which lets you track your progress and identify patterns and trends. Serpstat also allows you to track your rankings across various locations and devices, providing an overall view of your website’s visibility. It also offers competitor and backlink analysis features and notifications when your rankings change.

Winchester

The tool has a beginner and user-friendly interface and dashboard, making tracking and analyzing your keyword positions easy. The tool’s keyword rank tracker monitors the rankings of your website's pages through multiple search engines, which allows you to study your SEO performance and diagnose the issues. It offers features such as keyword suggestions, historical ranking data, and competitor analysis. Wincher keeps up to 2 years of ranking history for added keywords.

Moz Pro

Like other tools, you can track the ranks of your website's keywords across search engines and different geographic locations. This tool offers almost accurate data, which enables you to measure your growth and identify areas for progress. Its tracking features include tracking specific URLs, options to view historical data, and comparisons with your competitors' rankings. The tool offers insights into the search volume and the value of specific keywords.

Semrush

Semrush’s SEO position tracking tool and reporting provide accurate rank and timely data on keyword positions, making it easy to track your SEO performance and measure the effect of your optimization efforts. Semrush offers restricted tracking, enabling you to track keyword rankings in specific regions or countries. It also provides scheduled rank checks, customizable reports, and notifications for significant rank changes.

Nozzle

The Nozzle is not prominently better at functionality like search competitor analysis, search analytics, and SERP monitoring. What it does is convert detail into performance metrics. The dashboard is user-friendly, and the reporting widgets are responsive. You can filter and change ranking metrics in the reporting widgets in real time. Data on saved keyword groups, PPC values, and more can be displayed as graphs or tables.

Advanced Web Ranking

This tool’s standout feature is its keyword ranking reports. The interface is highly responsive, and the design is powerful without being confusing. The app offers clean data visualizations for traffic, click share, CPC estimates, pixel position, and estimated visits. Advanced Web Ranking also offers trend monitoring so that you can examine changes in patterns and trends in depth. It allows you to create reports and PDFs and authorize Google Drive permissions.

Mangools

Mangools allows you to use five high-function tools, including KWFinder for keyword research, SERPWatcher for Rank tracking, SERPChecker for SERP competitor analysis, SiteProfiler for website analysis, and LinkMiner for Backlink research. The features are organized into separate tools with their dashboards, so they're also simple to navigate. SERPWatcher's data visualizations are on the market and provide white-label functionality.

SE Ranking

The app includes an agency catalogue where firms can present their services to potential clients. It also has a lead generator tool to set up a website audit widget to capture customers. You can modify reports with your agency's branding. You get the usual competitor analysis tools key, word monitoring, and more specialized features like a marketing plan generator.

RankRanger

RankRanger is an SEO platform offering a strong rank-tracking interface and a collection of comprehensive SEO tools. It allows you to easily monitor the rankings of your website's keywords through various search engines, including Bing, Google, and Baidu, on mobile and desktop. It also analyzes your competitors in the SERPs, discovers which keywords they use, and compares the relationship between your clicks and rankings.

SEO Tester Online

SEO Tester Online includes unique tools. One tool is SEO Checker, which provides an amazingly detailed report on technical issues and a useful SERP preview function. Another tool is SEO Spider, which uses progressive crawling to analyze results by key performance metrics, like sites with meta descriptions below a certain number of characters. SERP Checker 360° shows competitors beating your pages for target keywords.

Conclusion:

You can choose from multiple ranking apps, such as Ahrefs, which provides information in charts and graphs that are best for people with visual understanding. Serpstat lets you analyze trends, patterns, and changes in rankings. With Moz Pro, you can view historical data and compare your progress with competitors. Semrush offers rank checks and reports on significant changes in your rankings. Advanced web ranking's special feature is reporting; it allows you to create and save reports and connect with other tools to integrate ranking data. Try these and other tools to stay on top!